Exactly right nathan. For us theorists, especially HEP theorists, we have no chance of making a persuasive argument that our research has Broader Impacts beyond the normal wonder of the universe, blah blah. I was actually told by a referee that my application was rejected because I have "not done some of the same kinds of work focused on the less privileged as some of the other applicants read during this review." He/she also said "Further, one cannot make the same kinds of broader impact evaluations of the research itself as we did in other applications" because my proposed research was on string theory, which I plan to pursue during my Ph.D. So I found this opportunity, and am just trying to open it up to others in my situation (and my geographic area) who might need it. Besides, science is fun!